CustomerRecord

Type: object

A customer object record_type=customer_record.
Represents customer information, such as traditional CRM entries, user account information, and so on, in the CDXP.
The Lexer CDXP will resolve related customer records into one profile, creating a single representation of a profile based on the rules configured within the Hub.

root email

Email Address

Type: string

Raw email address. This will not be used for linking, but is available for use as an attribute in the CDE

Must match regular expression: (^[a-zA-Z0-9_.+-]+@[a-zA-Z0-9-]+\.[a-zA-Z0-9-.]+$)
Example:

"jane@fake.com"

root email_sha256

Email Sha256

Type: string

A hexadecimal string representing SHA 256 sum of a lowercased email address with trimmed whitespace. This will not be used for linking, but is available for use as an attribute in the CDE
Example:

"8b1885..."

root mobile

Mobile Phone Number

Type: string

A mobile phone number including country code, no whitespace or punctuation. This will not be used for linking, but is available for use as an attribute in the CDE
Example:

"61491570006"

root customer_id

Customer Id

Type: string

Example:

"b6ef3b..."

root custom_fields

Custom Fields

Type: object

Custom Fields. Properties are open, but a dataset may be configured to accept only particular fields to facilitate automated processing in the Lexer CDP.
Example:

{
    "churn_risk": 0.291,
    "loyalty_status": "platinum"
}

root first_name

First Name

Type: string

Example:

"Jane"

root last_name

Last Name

Type: string

Example:

"Doe"

root gender

Gender

Type: string

Example:

"Female"

root date_of_birth

Date Of Birth

Type: stringFormat: date

An ISO8601 date string referring to the customer's date of birth
Example:

"2023-07-28"

root country

Country

Type: string

Example:

"Australia"

root state

State

Type: string

Example:

"Victoria"

root city

City

Type: string

Example:

"St Kilda"

root postcode

Postcode

Type: string

Example:

"3182"

root zip

Zip

Type: string

Example:

"90291"

root address_1

Address 1

Type: string

Example:

"Inkerman St"

root address_2

Address 2

Type: string

root employee_flag

Employee Flag

Type: boolean

true if this customer is an employee of the business. Useful for suppressing them from messages, ad campaigns, and excluding them from searches.
Example:

false

root customer_type

Customer Type

Type: string

Example:

"VIP"