SMSSubscribe

Type: object

An SMS Subscribe Event object record_type=sms_subscribe.
These events are used to enrich profiles with attributes like “SMS Subscribe Date” or “Subscribed to SMS List”.

Type: stringFormat: date-time

Type: string

A unique identifier for an individual SMS event.


Example:

"send-job-a7e23-jane-doe"

Type: object

Type: string

Example:

"7bff7a..."

Type: string

Examples:

"All Customers List"
"Lapsed Customers"

Type: enum (of string)

The type of subscribe event:
subscribed - explicitly subscribed to marketing SMS messages
unsubscribed - explicitly unsubscribed from marketing SMS messages
transactional - not explicitly subscribed but can still be sent 'transactional' SMS messages
undeliverable - not explicitly unsubscribed but SMS messages sent to them are not deliverable
list_subscribed - subscribed to a specific SMS marketing list
list_unsubscribed - unsubscribed from a specific SMS marketing list

Must be one of:

  • "subscribed"
  • "unsubscribed"
  • "transactional"
  • "undeliverable"
  • "list_subscribed"
  • "list_unsubscribed"